BEYOND FFL
SCOPE
BRAND STRATEGY
IDENTITY DIGITAL STYLE-GUIDE
ACADEMY ARMS was founded on the idea that every Civilian should have access to the highest grade tools on the market, mirroring their military counterparts. But deeper than that, it was born out of a sense of obligation: while the FEW have experienced camaraderie in the service, ACADEMY ARMS seeks to create this experience for the MANY. It’s about more than the best gear: it’s about building a community. It’s about supporting the “Serious Civilian”. It’s a calling, and an obsession.
LOGOTYPE:
SECONDARY:
TERTIARY:
FAVICONS / PROOF:
THE STRATEGY
IDENTITY
BRAND COLLATERAL
DIGITAL COLLATERAL
WHAKAITI
TELL A GREAT STORY