BEYOND FFL

SCOPE


BRAND STRATEGY
IDENTITY DIGITAL STYLE-GUIDE

ACADEMY ARMS was founded on the idea that every Civilian should have access to the highest grade tools on the market, mirroring their military counterparts. But deeper than that, it was born out of a sense of obligation: while the FEW have experienced camaraderie in the service, ACADEMY ARMS seeks to create this experience for the MANY. It’s about more than the best gear: it’s about building a community. It’s about supporting the “Serious Civilian”. It’s a calling, and an obsession.

LOGOTYPE:

SECONDARY:

TERTIARY:

FAVICONS / PROOF:

THE STRATEGY

IDENTITY

BRAND COLLATERAL

DIGITAL COLLATERAL

WHAKAITI

TELL A GREAT STORY

UN-F×CK YOUR BRAND.